Is it better to sell a service or a product?

Summary of the Article

Tangible products are often easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed.

Both product and service are important for providing an excellent customer experience, but if you prioritize one over the other, assess your product, company, and industry.

The advantages of selling a service include customization, meeting specific needs, offering trial offers, and easily providing discounts.

Buyers are triggered by factors such as necessity, convenience, security, FOMO, identity, price, peer recommendations, obligation, fear, and happiness when purchasing a product or service.

Products that need to be kept frozen or refrigerated can be challenging to sell online.

The intangibility of services poses a challenge in marketing, as tangible proof for the quality of service is often required.

Customer service is more important than the product because emotionally engaged customers are more loyal and have higher lifetime value.

Key differences between products and services include the frequency of purchase, return/cancellation process, and variation/simplicity.

Selling a service differs from selling a product as it involves intangible skills, expertise, and time. Marketing techniques and costs also vary.

Disadvantages of selling a product include lengthy and time-consuming negotiations and expensive legal costs.

To convince customers to buy your product or service, focus on the benefits, provide detailed information, create a sense of FOMO, avoid jargon, highlight your unique selling proposition, target a specific audience, and offer options.

Questions and Answers

1. Which is easier to market, a product or a service?
Tangible products are often easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed.

2. Which is more important, a product or a service?
Both product and service are important for providing an excellent customer experience, but if you prioritize one over the other, assess your product, company, and industry.

3. What are the advantages of selling a service?
The advantages of selling a service include customization, meeting specific needs, offering trial offers, and easily providing discounts.

4. Why would you buy a product or service?
Buyers are triggered by factors such as necessity, convenience, security, FOMO, identity, price, peer recommendations, obligation, fear, and happiness when purchasing a product or service.

5. What is the hardest product to sell?
Products that need to be kept frozen or refrigerated can be challenging to sell online.

6. What is more difficult to market, a product or a service?
The intangibility of services poses a challenge in marketing, as tangible proof for the quality of service is often required.

7. Why is customer service more important than the product?
Customer service is more important than the product because emotionally engaged customers are more loyal and have higher lifetime value.

8. What are 3 key differences between products and services?
Key differences between products and services include the frequency of purchase, return/cancellation process, and variation/simplicity.

9. How is selling a service different than selling a product?
Selling a service involves intangible skills, expertise, and time, while selling a product involves physical, tangible objects. Marketing techniques and costs also vary.

10. What are the disadvantages of selling a product?
Disadvantages of selling a product include lengthy and time-consuming negotiations and expensive legal costs.

11. How can I convince customers to buy my product or service?
To convince customers to buy your product or service, focus on the benefits, provide detailed information, create a sense of FOMO, avoid jargon, highlight your unique selling proposition, target a specific audience, and offer options.